Kim Allan Silk
Custom e-Commerce System

The KAS e-commerce system plays an important role in making customers comfortable, and this shows in the results. KAS has growing demand for its products across North America. In fact, overall sales have quadrupled projections, and online orders are constantly increasing.

Online Shopping
How customers locate products:

• Product Catalogue
  Customers can browse products classified as underwear and loungewear.  As KAS diversifies into additional product lines, categories can be easily added at any time.
  
  
• Product Listings
  From each product listing page, customers can view product photos, read descriptions, and access all relevant product information needed to make a purchasing decision.
  
  U.S. currency conversions are done automatically.
  
  Customers can browse other products by clicking the Previous and Next buttons on each product listing page.
  
  

Shopping Cart
The shopping cart was developed for ease-of-use and customer comfort at the forefront:

• Customers can access their shopping cart by clicking the Shopping Cart button on every page of the website.
  
  
• From the shopping cart, customers can view a thumbnail photo of each item, access each product listing page, remove items, and change quantities.
  
  

Checkout
The Checkout section is one of the most important sections on the website. Every time a website makes it impossible to complete an order, especially if time has been spent shopping at the site, customers will leave, tell others not to go there, and will likely never go back to the website again.

• The Checkout section is broken up into four (4) steps:
  
  • Step 1: Shipping
  • Step 2: Payment
  • Step 3: Billing
  • Step 4: Order Review and Confirmation

  From our research, women shoppers (KAS' main target market) tend to prefer information being displayed in logical steps over long lists when making online shopping decisions.  Despite the high numbers of women coming to the web to shop, women are still less likely to buy online then their male counterparts -- women comprise only 41% of all online purchasers (eMarketer).  Part of the reason is that e-commerce sites geared towards women don't adequately consider women preferences, nor effectively address their shopping concerns.
  
  

• Customers can review their order details, enter any comments or gift instructions, and then click the 'Place Order' button to complete the transaction.
  
  
• Customers are automatically sent an e-mail message when an order has been placed.
  
  

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